We are so excited to unveil Friends of North Creek Forest's new logo! At the same time, changing logos is never an easy process, and we do not want to present the new logo without some context for those who are fond of the original logo. Neither the decision to update the logo, nor the process we undertook, were taken lightly. The original logo, while being attractive to the eye for many, was a very complex image that was challenging to reproduce in a cost effective way in multiple formats and scales.
Friends' Board of Directors voted in summer 2015 to update the logo, and we received an in-kind rebranding grant from graphic design company, Causality, to design a new logo at a reduced cost.
The board and logo redesign subcommittee (made up of board and nonboard members) had numerous conversations about the elements of the original logo to keep. We wanted the logo to represent the role of the forest in the watershed and the interconnectedness between the forest, widlife, and nearby waterways. We also wanted to retain a salmon and a woodpecker from the original design.
The board reviewed a number of design concepts, and the logo redesign subcommittee helped guide Causality to the end product. We hope you agree that it maintains the original values and priorities of the organization, while simplifying the design and color palette.